IT Support Limited (ITSL) delivers high-end technical solutions across the whole breadth of IT.  They pride themselves in the high attention to detail they dedicate to their customer services and solutions.  Their team of UK based software developers have created a variety of systems that have saved their customers vast amounts of time and money.

Keen to harness opportunities for new business through targeted email marketing campaigns, ITSL identified that data for prospecting to different markets and industries resided across multiple company sources and was also missing key information to assist with the campaigns.  They wanted to find a quick and efficient way to clean up the data ensuring the email campaigns were not delayed.

Horizon Outsourcing supported ITSL by engaging their team in Mumbai to identify the missing data and to update the information required, such as contact, email and phone details, by industry.  The project delivered the means of bringing the data together into one CRM tool, and the database was fully updated so that the campaigns could run as planned.

Working with Horizon Outsourcing has enabled 6.5K email contacts to be emailed through regular, targeted marketing campaigns.  This has led to an increase in revenue and a healthy pipeline of sales opportunities.