Horizon Outsourcing helps ITSL increase revenue and sales pipeline through marketing database improvements

Case Study –ITSL

The Issue
IT Support Limited (ITSL) delivers high-end technical solutions across the whole breadth of IT.  They pride themselves in the high attention to detail they dedicate to their customer services and solutions.  Their team of UK based software developers have created a variety of systems that have saved their customers vast amounts of time and money.

Keen to harness opportunities for new business through targeted email marketing campaigns, ITSL identified that data for prospecting to different markets and industries resided across multiple company sources and was also missing key information to assist with the campaigns.  They wanted to find a quick and efficient way to clean up the data ensuring the email campaigns were not delayed.

The Solution
Horizon Outsourcing supported ITSL by engaging their team in Mumbai to identify the missing data and to update the information required, such as contact, email and phone details, by industry.  The project delivered the means of bringing the data together into one CRM tool, and the database was fully updated so that the campaigns could run as planned.
The Impact
Working with Horizon Outsourcing has enabled 6.5K email contacts to be emailed through regular, targeted marketing campaigns.  This has led to an increase in revenue and a healthy pipeline of sales opportunities.
What the client says
“Working in partnership with Horizon Outsourcing has delivered vast improvements to our prospect database.  Missing information was sourced, input and updated accurately in a matter of days by the Horizon team.  If we’d tried to do this in-house, with work load already high, it would have taken months.”
Richard Bailey,
Managing Director, ITSL

UK: 5th Floor Hampton By Hilton 42-50 Kimpton Road, Luton Bedfordshire, LU2 0FP, United Kingdom

Dubai : Office 2201, Jumeirah Business Centre 4, Jumeirah Lake Towers, Dubai

+44 (0) 3333 110 404